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The whole way in which nowadays people are searching for info on the internet is changing drastically. Increasingly, now people are employing voice search on the smartphones, voice assistants or tablets for searching for the information online. Siri is the best friend of people if you are an Apply user, Google’s voice search is quite popular on the Android devices and Microsoft Cortana is quite useful on the PC and the smartphone.
As search engines were introduced first to mainstream in mid 1990s, the users are now learning how to enter the keywords phrase succinctly for finding information online with the help of a PC. Unlike the search keywords phrases which you would type on your computer, the voice search is much more conversations and also natural in their tone. Voice search is typically mobile and locally focussed too.
Since they are much more conversational, the voice search enquiries are also generally longer than the typical text keywords search enquiries.
It is quite important to keep in mind that the main purpose of such latest technologies is meant for the devices for providing the best of results for on the go searchers. For doing this, the devices mainly try to look for easily identifiable, relevant and short pieces of the content for serving back to searchers.
As per the Internet Trends Report 2016, the users are using the voice search for a wide range of searches. With an estimate of 22% people looking for some local information and content, the local businesses and the agencies which do local Search Engine Optimisation need to strategies for the local voice searches.
In case you have not claimed your Google’s My-Business listings yet then you should do it as soon as possible. Optimising and claiming Google’s My Business is a very good way of finding out more and more info about the business, just like the categories of business that you are into, your business address, business hours, phone number and more such things.
As many of the voice searches are absolutely local having the Google’s My Business listings claimed and updated may help in increasing your chance of showing up while a voice search may be done pertaining to the local business, business category or location.
Now the keywords are not just keywords anymore. The keywords in voice searches world are long tail. The “Plus” refers to conversational phrases that you should add whole optimising for the conversational voice searches.
Your keywords strategies need to be much more conversational and mimic the way real people discuss as well as ask questions verbally. You need to start thinking of the different types of questions that you receive from the customers when they call you over the phone for asking questions about the business you are dealing into. Then you should start documenting as well as recording the exact words which they employ while talking to the customer sales representatives.
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